What are Backlinks and Why are they Important?

Backlinks are links which are directed towards the targeted website. Also called as Inbound links (IBL’s). The number of backlinks are an indication of the popularity or reputation of that website. Backlinks are essential for SEO because some search engines like Google, give more preference to websites that have a good number of quality backlinks and consider those websites as quality providers. When search engines analyze the relevance of a site to a keyword in the content, they consider the number of QUALITY inbound links of that site. So we should not be satisfied by just getting inbound links, it is the quality of the inbound link which matters.
A search engine contemplates the content of the sites to determine the QUALITY of a link. When inbound links come from other sites to your site, and those linking sites have content related to your site, these inbound links are preferred more relevant. If inbound links are found on sites with irrelevant content, they are spammed. The higher the relevance of inbound links, the higher is the quality of the website
Building quality backlinks is very important to Search Engine Optimization. We hope you have a better understanding after reading this that why you need good quality inbound links to your site.