Jitsi WebRTC: Evolution of Entertainment and Media Industry

Evolution of entertainment and media

90’s people will know and understand the paradigm shift in media. We started by listening to radio broadcasts and watching audio/video entertainment on monochromatic TVs, LCDs, and TVs on smartphones. However, this was not enough; the COVID pandemic from 2020 to 2023 has brought a major drift in the industry. Now, we’ll compare what and how entertainment and media have evolved before and after the pandemic.

Before Pandemic

The entertainment and media industry relied on traditional broadcasting methods and proprietary streaming platforms, like YouTube. Live concerts, in-person events, and theatrics were prominent.

Platforms like Netflix, Amazon Prime, and Disney Hotstar just started to gain traction. Audiences began drifting to these on-demand media; however, traditional media retained its strength.

Video conferencing and collaboration platforms were used in moderation. Live streaming was in its infancy, limited to gaming and niche markets. The high costs and fewer opportunities limited independent creators.

During Pandemic

The COVID-19 pandemic disrupted live concerts and in-person events, forcing the industry to go digital. Virtual concerts, live streaming, and online film festivals replaced traditional broadcasting methods. Online streaming platforms like Netflix saw a surge in on-demand entertainment.

The industry adopted online collaboration platforms for remote production, including editing and virtual shoots. Independent online content curators leveraged technologies like Jitsi WebRTC to create podcasts, online shows, and live streams.

WebRTC Jitsi features, like Q&A sessions, polls, and messaging enable their audience to interact. Gaming and e-sports gained great interaction and showed exponential growth.

After pandemic

The pandemic was over but the tech hangover was not. Though there were some changes, the popularity of online platforms remained.

Live concerts combine traditional and modern broadcasting media, allowing people to attend live concerts in person and virtually. Online streaming platforms became primary entertainment hubs.

Technologies like WebRTC and Jitsi enabled interactive online live streaming between the content creators and their audience. The technology became a tool for an affordable and scalable platform. Interactive TV shows, podcasts, and real-time sports commentary became popular.

What is WebRTC Jitsi?

WebRTC is an open-source technology that provides protocols for developers to build a real-time communication platform. Jitsi is also an open-source platform built on WebRTC architecture to create real-time video conferencing solutions.

WebRTC Jitsi is a combination of Jitsi and WebRTC where Jitsi uses WebRTC technology to enable real-time video conferences directly within browsers. In other words, Jitsi leverages the features of WebRTC for real-time interactivity.

How has WebRTC revolutionized the entertainment and media industry?

Earlier, we explored the evolution of entertainment and media before, during, and post-pandemic. By now you all might have realized that WebRTC and Jitsi are the core technologies that contributed to the evolution of the entertainment and media industry. Here, we’ll study the features and functionalities of WebRTC Jitsi that revolutionized this industry.

Real-time collaboration

WebRTC Jitsi has transformed how teams collaborate in the media and entertainment industries. The WebRTC Jitsi platforms enable production houses, editors, and creative teams to collaborate in real-time. The platform provides features like screen sharing, virtual meetings, and instant file sharing to streamline post-production editing, script reviews, and brainstorming sessions.

Live streaming and interactive broadcasting

Real-time communication platforms enable independent content creators to live stream events with minimum latency and HD audio/video. The platform offers interactive features like audience Q&A, polls, and instant messaging, enhancing engagement and building a feeling of being a part of the show. WebRTC Jitsi solutions offer real-time broadcasting essential for live concerts, podcasts, and talk shows. For example, a live concert, where the audience can suggest or vote for the next song.

Virtual and hybrid events

WebRTC Jitsi enables you to host film fests, conferences, and awards shows online. These events allow attendees to attend the event in person or virtually. Hybrid events contribute to saving costs, providing global reach, and providing flexibility to the organizers. Such events allow the press to attend for international coverage.

Empowering Independent Content Curators

WebRTC Jitsi is an affordable and accessible technology that can benefit independent creators or small productions. They can host live podcasts, events, and talk shows, providing efficient interactivity with the audience. It democratizes (making the process of creating and sharing content more accessible) the content creation to easily reach the global audience.

Customizable and scalable solutions

WebRTC Jitsi platforms are highly customizable and enable you to build brand platforms that align with your brand. You can add logos, select themes, and perform advanced integrations, like media portals and streaming platforms. The WebRTC Jitsi developers can help you build mobile and web applications, making them more accessible to your audience. The platforms are highly scalable and can handle a larger audience without disrupting the quality of audio and video.

Benefits of WebRTC Jitsi for entertainment and media

WebRTC Jitsi offers advanced features and functionalities that make it a popular choice for building real-time video conferencing and streaming platforms. The benefits of adopting WebRTC Jitsi technology in the entertainment and media industry are:

Cost efficiency compared to legacy systems

WebRTC Jitsi is an open-source platform that makes it cost-effective as compared to traditional media platforms. Media businesses can save a lot on licensing fees and leverage advanced features to enhance video quality and collaboration.

Enhanced viewer engagement through interactivity

The platform offers features such as instant messaging, polls, and audience Q&A sessions to make the event or show interactive. This makes the events and shows more dynamic, improving audience engagement and keeping them hooked.

Accessibility for creators and smaller organizations

Easy setup and cost affordability make the platform more accessible for creators and small organizations ons. The platform provides HD audio/video quality with minimum latency without heavy upfront costs. It democratizes content creation and broadcasting to help you reach a wider audience and compete globally.

High-quality video and audio delivery with minimal latency

Efficiently configuring the WebRTC Jitsi platform using media servers like SFU (Selective Forwarding Units) ensures that audio and video are broadcast with minimal delays or latency. Minimum latency is one of the major functionalities, making it appropriate for the media and entertainment industry to host live performances, global events, and virtual concerts.

Conclusion

Implementing WebRTC Jitsi to build real-time conferencing and broadcasting platforms that enable you to set up connectivity with your audience. The interactive functionality assists you in improving your shows’/events’ TRP (Target Rating Points). If you are looking to build such a platform for your business, schedule a call to discuss your business plan and hire WebRTC developers.

Master Software Solutions is a global WebRTC development service provider with 12+ years of experience. We help businesses like yours build customized video conferencing platforms. We have built video conferencing solutions for various industries, including education, healthcare, media, and entertainment. Our WebRTC developers created a Zoom-like application for musicians to collaborate and jam in real-time for a client, – “RealTime Audio.” To read the full case study – CLICK HERE